Consumers fail to renew anti-virus software as they choose not to pay for it or find the renewal process too difficult or inconvenient   Leave a comment

Half of consumers would be prepared to let their anti-virus software go out of date at the end of the subscription period rather than pay to renew for 12 months.

According to a survey of over 1,000 consumers by GFI Software, 40 per cent would not pay to renew their anti-virus, while 15.3 per cent would let their existing anti-virus lapse on the grounds that the renewal process was too difficult or inconvenient.

Also, 35 per cent said that they did not know when their anti-virus was due to expire or if it had expired, while 20 per cent said that they had decided not to renew their subscription.

Walter Scott, CEO of GFI Software, told SC Magazine it was a surprising and validated concept of what people want. He said: “People are different from industry, we know about zero-days and more anti-virus software, the average consumer does not get it, as they are not exposed.

“Businesses are doing a better job and it is not a concern for the consumer as they do not see the threats as much. As the consumer goes online with hosted applications, this is not as critical a threat as it used to be.”

GFI Software, who acquired Sunbelt Software earlier this year and confirmed that the brand has ceased to exist, recently launched a lifetime edition of the Vipre product. The company also launched version 9.6 of its GFI LANguard to automate missing patch detection and remediation for the top five web browsers running on Windows systems: Microsoft Internet Explorer; Mozilla Firefox; Google Chrome; Apple Safari; and Opera.

According to the company, the new version of GFI LANguard extends its automated patch management capabilities to even more applications, allowing companies to further streamline their networking and security processes and reduce the vulnerability levels of their IT software infrastructure.

Cristian Florian, product manager at GFI Software, said: “With GFI LANguard version 9.6, we not only wanted to expand our automated patch management capabilities to new applications, including all of the major web browsers, but also to help our customers reduce windows of vulnerability by giving them real-time product updates.”

http://www.scmagazineuk.com/consumers-fail-to-renew-anti-virus-software-as-they-choose-not-to-pay-for-it-or-find-the-renewal-process-too-difficult-or-inconvenient/article/191027/?DCMP=EMC-SCUK_Newswire

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Posted November 19, 2010 by axxerainc in Uncategorized

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